Saab 9-5 Homepage Takeover

Client: WIRED + Saab

Role: Lead designer (work done at Condè Nast Studio)

Background: Disruptive homepage takeover showcasing the Saab 9-5's speed. Design integrates the iconic WIRED logo to create an experience unique to the site.

Keyframe 01: A platform extends from below the WIRED header. Saab 9-5 quickly races across the screen, causing the individual letter squares of the WIRED logo to spin.

Keyframe 02: Saab 9-5 zips off screen, reappearing in a companion, leave-behind 300x250 unit further down the page. .

Keyframe 03: Saab 9-5 messaging appears in the 300x250 along with an option to replay the animation.

Video of the unit in action.