WIRED Store 2011

Client: WIRED

Role: Lead designer (work done at Condè Nast Studio)

Background: Digital extension of the WIRED holiday pop-up store in New York City.

2012 MIN Best of the Web finalist.

Winner of the 2012 IAC Best Electronics Integrated Ad Campaign award.

Landing page: Items from each category automatically animate in and out of the frame in order to increase initial product views.

Landing page 2: Site features a liquid, dynamic layout, adapting to width and height of user's browser. The wider the browser window, the more products are visible.

Landing page 3: Background has subtle animation, with 'ice pixels' flickering and shifting. Hero image carousel would guide users through featured items, store specials, and editorially-curated collections of products.

Product category page example.

Product detail page example.

Wishlist cart example.

Tide TotalCare Fashion Ads

Fagè Homepage Takeover

WIREDStore 2011 Site

Repomen AR Game

L'oreal Popup Shop on Allure

Saab Homepage Takeover

Iridescent Learning Site

Dockers GQ Microsite

Seoulbeats K-Pop Blog

Samsung Homepage Takeover