Fagè Homepage Takeover

Client: WIRED + Fagè

Role: Lead designer (work done at Condè Nast Studio)

Background: Disruptive homepage takeover building awareness for Fage's new fruit-flavored varieties of Greek yogurt cups, with the message that the product is overflowing with real fruit.

Winner of the 2011 IAC Best General Interest Rich Media Online Ad award.

Keyframe 01: Fruit quickly fills up WIRED logo, then begins pouring over the page from the top of the browser. The fruit bounce off the navigation bar and begin to accumulate on both the bar and the bottom of the browser.

Keyframe 02: After a few seconds, the fruit stops falling and the pieces that have accumulated on-screen roll and drop off-frame.

Video of the unit in action.

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